Privacy Policy

PRIVACY POLICY

CALIFORNIA CONSUMER PRIVACY ACT (CCPA + CPRA)

Supplemental Privacy Notice for California Residents

This supplemental privacy notice gives California residents additional information required by the California Consumer Privacy Act (the “CCPA”). CPRA (California Privacy Rights Act)

On January 1, 2023, the substantive provisions of the California Privacy Rights Act (CPRA) took effect, significantly amending the California Consumer Privacy Act (CCPA) and marking another milestone in the development of US privacy law.

In order to comply with CPRA guidelines, it's essential to provide users with an explicit option to turn off cookies and still continue browsing. Simply put, if we offer an "I accept" option, we must also provide an "I do not accept" option. It should be just as effortless for users to choose "Not accept" as it is to choose "Accept" when it comes to cookies.

1. Your Rights

The CCPA provides California residents with specific privacy rights, including the right to receive a privacy notice, the right to know what information we have collected about you during the past 12 months, and the right to know what categories of personal information we have shared with third parties. CCPA gives California residents the right to opt-out of having their personal information sold¹. CCPA also gives California residents the right to request deletion of your personal information.

This notice provides information about the categories of information that we collect from California residents generally, the sources of the information, the purposes for which we use the information, and the categories of third parties to whom we disclose the information for business purposes.

If you are a California resident, you may exercise your rights or authorize another person to act on your behalf by contacting us in one of the following ways:

• Phone: (831) 740-6042
• Email: shanon@watsonvillegm.com
• In-person or in writing: Consumer Privacy Policy form

Please note that we may need to verify your identity before we can fulfill your request. If you are exercising rights on behalf of another person, please be prepared to provide proof that you have been designated as an authorized agent. Also, please understand that these rights are subject to some limitations, such as when we are retaining data to comply with our own legal obligations.

¹The CCPA provides California residents with specific privacy rights, including the right to receive a privacy notice, the right to know what information we have collected about you during the past 12 months, and the right to know what categories of personal information we have shared with third parties. CCPA gives California residents the right to opt-out of having their personal information sold. CCPA also gives California residents the right to request deletion of your personal information.

Privacy Statement effective May 12 2016

This is a General Motors Company ("GM") franchised dealership website. When you use this site, this GM dealer, GM and other third parties will have access to personal information you enter on this site and to information about your browsing activities on this site. The role of each such party is explained below, and links to (or information about how to obtain) the applicable privacy policy or privacy statement of each such party are provided on this page.

Please note: this GM dealer is independent of GM and will have its own privacy policy or privacy statement. Please contact the dealer or click on the link at the bottom of this statement for more information on its privacy practices.

COLLECTION AND USE OF YOUR INFORMATION BY GM

When you use this site, GM will have access to personal information you enter on this site and to information about your browsing activities on this site. When you indicate that you would like to receive more information about GM and its products, services or offers, your name, address, city, state, zip code, email address and telephone number will be provided to GM. In addition, if you buy or lease a GM vehicle from this Participating Dealer, the Participating Dealer may share information about your vehicle purchase (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history) with GM as the vehicle manufacturer in accordance with this dealership’s privacy statement provided below. For more information about how GM uses your information, please visit https://www.gm.com/privacy.

INFORMATION DIRECTED TO THIS GM DEALER FINANCIAL INSTITUTIONS

When you indicate that you would like to receive more information about this GM dealer and its products, services or offers, your name, address, city, state and zip code, email address and telephone number is collected by this GM dealer and treated in accordance with this GM dealer’s privacy statement.

When you complete a credit application on this site, the information you submit will be transferred by GM to this GM dealer and to the financial institutions listed on the credit application to allow such financial institutions to evaluate your credit eligibility on behalf of this GM dealer. The information you provide on your credit application will not be retained, stored or used by GM other than to transfer such information to this GM dealer and such financial institutions. The information you provide on your credit application will be treated in accordance with this GM dealer’s and such applicable financial institution(s)’ privacy statements. Please review this GM dealer’s privacy statement and the financial institutions’ privacy statement for more information on their respective privacy practices.

USE OF COOKIES AND OTHER TRACKING DEVICES BY THIRD PARTIES

Cookies placed or recognized on your computer’s website browser by third-party advertising companies on this or other websites are used in conjunction with web beacons at this website to evaluate online advertising or to tailor promotions and other marketing messages to you.

At this time, this website does not currently honor do no track signals from a website browser. However, you may refuse or delete cookies. Please refer to your browser Help instructions to learn more about cookies and other technologies and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer, or change browsers. If you choose to decline cookies, some of the functionality of a website may be impaired.

This website adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (www.AboutAds.info). If you do not wish to receive personalized advertising or content from us while visiting this website, you may click on the AdChoices icon located at the bottom of the web site page or the Digital Advertising Alliance’s Opt-Out page www.AboutAds.info/choices.

Opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to you based on your interests and browsing activities.

LINKED SITES

This website may contain links to third-party sites not controlled by GM or covered by this Privacy Statement, such as those belonging to an independent product review site (i.e. Kelly Blue Book). We recommend that you check the Privacy Statement of other sites you visit before providing any personal information on those other sites.

CHANGES TO THESE PRIVACY POLICIES OR STATEMENTS

Any changes to the treatment of personal information collected on this site will be governed by the Privacy Statement or Policy of the collecting entity. Please review such collecting entity’s individual Privacy Policy or Statement for changes.